News Values - Maintaining an Audience

  



All news sources have their own news agendas. These dictate the stories that receive top priority in the broadcast, edition, site/app. Some of these news value can be adapted to specific sectors such as entertainment magazines, celebrity magazines, fashion and trend-based websites. Their ideology may be very different to a mainstream news provider. News providers of all kinds select the news that they believe to be most relevant to their audiences in order to maintain them. This is sometimes offset against the demands of ownership and control as well as advertisers. 

News stories are selected based on;

1. Negativity

‘Hard’ News - bad news will almost always be prioritised. 

2. Proximity

Things that happen close to home (domestic news) or that involve people from a local area.

3. Recency 

“Breaking News’

4. Currency

The ‘value’ of a story. If it is useful for people. 

5. Continuity

Stories that are likely to continue for a long time.

6. Simplicity

The easier the story is to understand, the better. 

7. Personality

Often ‘soft’ news surrounds personalities in whom the public has an interest eg. Royal family, celebrities, athletes

8. Uniqueness

If a story is unusual or surprising 

9. Expectedness

Includes diary events - things that happen at a particular time of the year. 

10. Elite nations/people

Western societies such as European countries and the USA will tend to dominate the news. 

11. Exclusivity

When a news channel has footage or information that is not yet in possession of others. 

12. Threshold

How many people are impacted on by an event.


What reasons do you think these stories have been selected? (BBC.com)



Hendry, Stevenson. AQA Media Studies. Gloucestershire. Illuminate Publishing Ltd (2018)

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