Advert Analysis

 Use this template to analyse your adverts:




Title of the Advertisement:

Brand/Product:

Duration of the Advertisement:

Brief Overview/Summary:


1. Target Audience

  • Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.


2. Message and Purpose

  • Analyze the central message or theme conveyed by the advertisement.

  • Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.


3. Meaning and Interpretation

  • Examine the visual and verbal elements of the advertisement.

  • Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.


4. Effectiveness

  • Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

  • Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.


5. Personal Response

  • Share your personal opinion and reaction to the advertisement.

  • Reflect on how the advertisement made you feel and whether it resonates with you.


6. Comparative Analysis (Optional)

  • If relevant, compare the advertisement with other ads from the same brand or competitors.

  • Discuss how this advertisement stands out or differs from others in the same category.

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